Be My Brother

Belonging and alienation is the process of being either excluded or accepted by the society in which you live. Belong is a human conception,mostly considered a fundamental human need and a source of survival, safety, protection and happiness. To belong is usually considered positive and essential for a successful existence:however a negative sense of belonging:found among the displaced, marginalised and uncared for can lead to many social, filial and personal problems that can be almost insurmountable for the individual.The short trop fest film â€Å"Be My Brother† by Genevieve Clay 2009, represents these ideas through the films central characters. The film deals with society and people with disabilities feeling displaced within society due to prejudices. It also displays the notions of disconnection and isolation within the family home of the main character and his brother. The viewer here develops a strong connection to the idea of alienation and not belonging. The short fil m â€Å"Be My Brother† explores the concept of isolation through disabilities.Richard the protagonist is born with a disability and is isolated from society. Richard feels as though he doesn’t exist around his brother Damien. As the film progresses, Richard the protagonist meets a girl names Amanda and she neglects him at first, though she discovers another side to him, and so form a relationship with him. Social acceptance is the process of affiliation with society, but within the film â€Å"Be My Brother† it begins with the exclusion of the main character that has a disability. This is evident when Richard meets Amanda for the first time.As she see’s Richard approaching, she immediately moves towards the edge of the seat. The wide shot used in this scene indicates Amanda’s discomfort, where it demonstrates her fear towards people who are physically different. Furthermore, as Richard offers his hand to Amanda for a handshake, she quickly touches h is hand, and faces the other way. The close up shot within this scene reveals Amanda’s disgust towards Richard through hand gestures, where it emphasies her cruelty and superiority towards him.Clothing in this segment plays a crucial role. Amanda is wearing black clothing, which portrays her social standing, which represents class, elegance, and wealth, whereas Richard is wearing brown clothing, expressing dull, inferior and being less important. The full shot used demonstrates the relationships between characters, and where they stand in society. In addition, social acceptance can be displayed within the family. Richard feels displaced around his brother Damien.This is exemplified in the scene where Damien wearing a black hoodie with his hood up, incorporated with the wide shot depicts resentment and exclusion, where Damien feels embarrassed about his brother because he has a disability. The black hoodie symbolises something evil and depressed which contributes to the isolat ion Richard is experiencing. As Richard passes his hand with the audio recorder to Damien, Damien promptly tries to avoid Richard by moving his head. The close up shot allows the audience to see Damien’s facial expression conveying Damiens arrogance towards Richard.Social acceptance is the key concept within the film â€Å"Be My Brother†, where cameral angles and clothing play a crucial role in revealing the idea of feeling accepted and to belong within society. Disconnection and isolation is portrayed throughout the film between Richard and his brother. The negative sense of belonging, where someone feels isolated; found among the marginalised and uncared for can lead to anger and disappointment. The ideas of isolation can be seen at the beginning of the film. The extreme long shot at the beginning of the film reflects the setting, as Richard is disconnected from society.The blur of the background enhances Richards loneliness and societies prejudice against people wit h disabilities. Furthermore, the aspect of displacement can be manifested in the segment where Damien is sitting by himself at the bus stop and Richard is standing up, expressing his point. The major quote Richard plays in his audio recording â€Å"I am what I am, I can’t change that, my brother doesn’t seem to understand, he seems like he doesn’t want to be near me, I seem to always embarrass him and I don’t like to be ignored! shows evidence of self-expression where Richard seeks to be accepted by his brother and society. Anger and disappointment emerges within the audio recording which shows Richards frustration towards his brother, creating tension and indicating family breakdown.However, Damien experiences a change of heart when he is unable to pay his bus fare. Richard steps in and pays the driver. The long shot used in this scene culminates Damien’s feelings towards his brother, creating a journey as he walks down the narrow bus path toward s his brother and he is thinking and taking into account what his brother did for im and how he has treated his brother. The notions of anger, resentment and embarrassment slowly fade away as he takes off his hoodie and Richard hugs him. This important factor leads to acceptance with his brother and the formation of a positive family relationship. Disconnection and isolation is portrayed throughout the film between Richard and his brother, although it diminishes when Damien comes to the realisation that he is taking his brother for granted and thus the film shapes our understanding of belong and alienation.Ultimately the short film â€Å"Be My Brother† has further developed the understanding of belonging and alienation. Details of the social acceptance, disconnection and isolation portrayed throughout the film between Richard and his Brother, all expose â€Å"belonging and alienation† as a human conception whereby to belong is usually considered positive and to not bel ong leads to marginalisation. The feeling of belonging means acceptance however if someone is under the threat of not belonging the feelings of isolation, anger and disappointment emerge.

Nature in Literature Essay

Nature is one of the most powerful forces that has ran through literature throughout human history. Ever since the first recorded dramas and philosophical works, man could not avoid being in contact with the world around him, and so his connection to the earth must inevitably be part of his story. In literature, when nature is addressed, it is often in praise or awe, of its terror or of its beauty. Nature can represent the real and visceral as well as the sublime and the mystic. If one examines the work of the Transcendentalists, the Romantic Poets, and certain novelists, it is evident that the underlying feeling is that Nature provides inspiration and bliss, as well as a much-needed refuge from society. One of the best known schools of thought which dealt with Nature in literature is Transcendentalism. The Transcendentalist movement began in America in the 1800s. Transcendentalists believed that the divine could be reached through nature, by any man. The hallmark work of the movement was Ralph Waldo Emerson’s Nature. The most famous section of the work is when Emerson recalls an experience he had in the woods, and says â€Å"I become a transparent eye-ball. . . . I see all. The currents of the Universal Being circulate through me; I am part or particle of God. † (Cromphout 210) Emerson tapped into an experience of non-being, connecting on a purely spiritual level through nature, without need of church or religion. Equally famed is Henry David Thoreau’s work Walden. In this classic, Thoreau captures the spirit of nature, solitude, and finding joy in both. As an experiment, Thoreau left society and went to live in a cabin on Walden Pond. In this famous statement, Thoreau sums up the mission of his experiment: â€Å"I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. .. I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms. † (Thoreau 5)He was making a stand against the materialism and convoluted nature of society- â€Å"Our life is frittered away by detail, simplify, simplify,† he says. For him nature represented the bare essentials- trees, rock, hunger, thirst; the things that lay behind the trappings of society. He took immense joy in the solitude and beauty of his life at Walden Pond. He farmed, observed, and lived in harmony with nature. Walden opened people’s eyes and inspired them, and might be the most classic example of nature in literature. Another Transcendentalist, the most radical and wonderfully incendiary, was Walt Whitman. His most famous work, Leaves of Grass, was written in free verse and was seen as controversial and even obscene by the uptight intellectuals of the day. The essence of his work is a deep oneness with nature, having no shame in being, and joy in what can be seen and felt. In Song of Myself, he says, â€Å"I am satisfied†¦ I see, dance, laugh, sing. † â€Å"The play of shine and shade on the trees as the supple boughs wag†¦ The feeling of health†¦ the full-noon trill†¦ the song of me rising from bed and meeting the sun. † (Whitman 12) For Whitman, nature is all he needs, he takes endless joy in being, tempering the intellect with natural physical pleasures. An equally important school of thought was the Romantic movement in Europe. Romanticism grew out of a rebellion against the Enlightenment and its stark intellectualism. Instead, romanticism revolves around passion, emotion, nature, mystery, turmoil, and all the qualities of life that were not constrained by reason. â€Å"Nature mysticism† was one of the most important aspects of the movement. (Micale 140) The romantics preferred the country and the wilderness to the city, and loved both gentle, pastoral landscapes as well as the turbulent, sublime, dramatic, and exotic. (Micale 150) Of course, literature was at the core of the Romantic movement, and the love of nature is reflected in its works. An excellent example of the â€Å"sublime† side of nature is found in the work of the mysterious literary figure Ossian, who influenced so many of the romantic writers. Ossian was actually the Scottish poet James Macpherson(1736-1796) who wrote a collection of ancient Scottish poems, claiming to be word-of-mouth folk tales, but it is supposed that he wrote them himself. (Simonsuuri 192) The poems involved misty, windblown, rocky landscapes and moonlight, and the romantic images and ideas he brought about captured the imagination of society and of individuals such as Goethe, Napoleon, and Jefferson. (Simonsuuri 287) People were drawn to this exotic, wild side of nature and the worlds that it conjured. An example of the green, pastoral side of nature in romantic literature is found in William Blake’s Songs of Innocence and of Experience. In the poem Laughing Song, he says:â€Å"When the green woods laugh with the voice of joyAnd the dimpling stream runs laughing by,When the air does laugh with our merry wit,And the green hill laughs with the noise of it. † (Blake 28) In Songs of Innocence, Blake connects the lovely landscape with youth, joy, and happiness. In his poetry, the countryside represents â€Å"innocence† and all things good, while the city represents â€Å"experience† and disillusionment. In conclusion, nature is one of the strongest forces found in literature. Men have written about the natural world and how it affects them for centuries, and will continue to do so. In Europe, Nature was at the core of the Romantic movement. Their works reflect both the stormy and sublime side of nature as well as the peaceful and pastoral. Either way, the romantics were moved to bliss and rapture by the beauties they saw around them. In America, a similar movement took place with the Transcendentalists, who believed that the unifying spirit in all things could be reached directly through nature. In literature, nature is often perceived with some amount of mysticism. To man, nature represents all that is not machine and society, it represents a state of freedom, passion, and beauty. If one examines the work of the Transcendentalists, the Romantic Poets, and certain novelists, it is evident that the underlying feeling is that Nature provides inspiration and bliss, as well as a much-needed refuge from society. Word count: 1100.

How Is the Theme of Genocide Presented in Hotel Rwanda

The Official Oxford English dictionary defines genocide as the `deliberate killing of a very large number of people from a particular ethnic group or nation. ‘ It also is said as a holocaust. Holocaust is the great or complete devastation or destruction or any mass slaughter or reckless destruction of life and it is normally referred to the genocide of the Jews that happened during the period of 1939 to 1945. The two genocide we are focusing on are the genocide of the Jews during the second world war and the Rwandan genocide of the Tutsi's in 1994. Directed by Terry George in Hotel Rwanda and Mark Herman in The Boy in Stripe Pyjamas, they have a similarity between the films they are both rated a 12 year old. Instead of recreating the horrors of genocide in both films they use the naivety of a boy and the hope of survival to present the story mentally. The difference between the films is the fact that one is a fictional representation of a real event and another one is a true story recreated. The effect of this is to compare the feelings of someone who actually been through a genocide and someone who have not been through this. Hotel Rwanda was released in 2004 and is based on a true story about the genocide of the Tutsi's in 1994, it documents the life of Paul Rusesabagina during the period he housed over a thousand refugees in his hotel Hotel Mille Collines. Directed by Terry George who is also the co-write of the book and with Paul's help they manage to make the film as truthful as possible and changing fewer things as possible and they done this perfectly but also managed to avoid recreating the horror of the genocide and haunting the survivors again. Lasting only 100 days, over one million Tutsi's and Hutu's were brutally massacred. But despite the incoming fear of ever Tutsi being wiped out, Paul managed to save 1268 Hutu's and Tutsi's. Two recurrent themes jump out from the movie. First, that everything has a price. Paul Rusesabagina pays for his families and neighbours' freedom and life by bribing an army officer, even negotiating the price for each. He is able to purchase beer and scotch for the hotel from the distributor, as long as he is willing to pay the price demanded. He consistently bribes the army eneral for protection for the hotel's occupants from the armed militia. And when the bribes run out, so does the protection. The second major theme is one of self-reliance, or absence of external help. Throughout the movie it is repeated that the â€Å"West† refuses to help or does not value the Rwandans enough to intervene in the genocide. The West's refusal to intervene is seen when the UN peacekeeping force has orders to not use their weapons. It's seen in the size of the UN peacekeeping force, reduced to 260 men at the beginning of the genocide and civil war in 1994. In the movie this last reduction proved a false hope for the survivors holed up in the hotel. UN `reinforcements' arrive, only to evacuate many UN peacekeepers and foreign citizens from Rwanda and the hotel, respectively. There is also an episode where certain Rwandans who have foreign connections are granted visas to leave the country because of the intervention of their friends. The contrast of this action to the West's non-intervention is stark. â€Å"Who you know† becomes a factor in survival. The distributor where Paul purchases supplies is a member of the Hutu militia. But because he knows him and has had a business relationship with him for years, he's able (at a price) to still secure supplies for the hotel residents. The film started with a black screen, this is to make the viewers think of a certain way abut what happened in Rwanda in 1994. This is a story about good verses evil. An ominous African voice in heard, in real life, it was a Belgian broadcaster called George Ruggiu, clearly the broadcaster of RTLM a Hutu extremist propaganda, broadcasting 24 hours a day. The voice is saying the Tutsi's are `coachroaches'. The voice is black and cataclysm unfathomable, and the black screen underscores the evil darkness of Africa and the evil yet to come. The voice of terror returns throughout the film to haunt the innocent but terrified Tutsi's, the effect is to make the audience fear, to experience what the Tutsi's felt, the constant danger approaching. In the film, the good guys are the Tutsi's, the victims of genocide. They aren't he killers in the movie: they were never the killers. The Interahamwe were portrayed as the violent killers and were responsible for the slaughter of one million Rwandans. Formed by groups of young Hutu's, they together carried out the horrendous act. During the period of tension, before the genocide officially happened a lot of machetes were purchased from various places and prepared to wipe out the next generation of Tutsi's. Vice President of the Interahamwe was George Rutaganda, he paid HIV infected men to rape the women and children in order to ensure that the next generation cannot at all exist, despite the fact that it was the Hutu's destroying the Tutsi's, the President of the Interahamwe, Robert Kajuga, is a Tutsi and helped to wipe out his own people. Majority of the time we were looking at Paul's' perspective as the camera looks over his shoulder and present to us what he is seeing. The music at most of the scenes was terrifying and dangerous, it portrayed danger and threat inside it, but when the scene with the orphans, the song shows hope, terror yet mixed up with light, brightness, new and fresh, the song is called `A million Voices' but it is quickly abandoned when the French soldier said â€Å"No Rwandans† it starts to get gloomy, cold, miserable and rains heavily. This film gives you alot of hope, but the hope quickly distinguished and broken into little pieces their hope of life. This is to make the audience value life and learn to respect and look after it, but also gives peaks of tension throughout the film, and making your terrified, yet so wanting to see the ending. At the end of the film, when the guerilla force is shown the rebels of the Rwandan Patriotic Front (RPF) they are rescuers. They are disciplined and organised. They kept a tidy United Nations camp safety behind their lines. They don't kill nurses and charity workers or orphaned children, and in the film: they reconnect children to their families and gives them hope to live on. But the RPF were equally dehumanizing and vicious, but the film does not tell us this, both sides were fighting to wipe out their enemy, not to protect their kind. The theme of genocide is presented to you so it doesn't visually tell you the story they do that mentally. They paint you a picture throughout the film, the rapidly descending darkness and bloodshed, but of course the glimmer of hope remains above it, the hope is Paul Rusesabagina (Played by Don Cheadle). He shines like a angel, throughout the film over 1200 refugees relied on him, when they have no where to go, he harbours them, when they have nothing to eat, they trust him to bring food back from the Interahamwe camp, when they need to bribe for protection, they gave him all their money to bribe for protection and police. He protects them with his life, and they think he is a great hero. The Boy in Striped Pyjamas was released in 2008 and directed by Mark Herman and written by John Boyne. It is about the Jewish Holocaust in 1939 to 1945, and is portrayed through the eyes of a native 8 year old boy who had his childhood innocence destroyed. To make the audience believe that a 8 year old boy didn't know why Jews were bad and how they corrupted German citizens was difficult especially when everyone were taught how Jews were so bad in the 1940's. But eventually childhood innocence can really portray this film successfully. It isn't just the physical descriptions of the two homes that create contrast. The way characters behave and react to events also adds atmosphere. In his Berlin house, Bruno can see far and wide and likes what he sees. But when he arrived at his new home, the camera angle shot up, making the house look intimidating and gloomy, a place where he is trapped without friends, so eventually he picked up the courage and went exploring before meeting Schmuel. Bruno first met him when he when he was bored and went out exploring, then he found this electric fence and saw Schmuel sitting their on his own, his first impression of him was a mixture of happiness and weariness. He wanted to become friends with him, and thinks he's extremely lucky to be able to play with friends and participate in a game, their numbers on their `funny uniforms', but never will Bruno guess this is a concentration camp where people are brutally tortured and killed And his father is the commander of this camp. After a few meetings with Schmuel he finally realises he is a Jew, and his tutor taught him `Jews are the most horrible kind of people on earth, they corrupt our people and they are the culprit of making us lose the Great War† with this he was terrified of Schmuel, he quickly made up a excuse to go and was horrified of befriending a Jew, especially when he's grown up being taught Jews are the worst race ever, and blonde hair, blue eyes are the superior race. But after considering what he is being taught over again, he quickly forgets the difference between them two and became friends again. He asked about the place where the horrid smell came from, without realising it is a gas chamber, and nor did Schmuel know. During a regular release of German Propaganda film, Bruno happened to peek inside and view the video, after realising the supposingly good condition the camp was in he was extremely proud of his father, never did he know again that his father made the fake film, and is actually keeping the Jews weak and close to death before killing them. This shows he strongly believes in what he is shown, the naivety of the young boy. He soon forms a strong bond with Schmuel, they became good friends and that's what sent Bruno to his death. After Bruno died his father realises the terror and the pain of knowing a family member or own child being gassed to death, he finally saw the blood on his hands and regrets it. During the last bit, when the picture of the door to the gas chamber expands out, it plays sad and gloomy, dark and lifeless music, the music sounds like a heartbeat, but soon ends and with the never ending room where they put the pyjamas it shows us the amount of Jews they gassed. Both films featured alot of complex camera angles. For example, it pans into Bruno's face when he saw the camp which he thought was a farm, this is to show his confusion off why the camp is there; it also let us view his emotions displayed on his face. Another scene is when Lieutenant Kotler goes vivid at Schmeul for eating a cake, the camera is looking up to him to demonstrate Lieutenant Kotler's power and superiority over a little Jewish boy. This is to create utter fear and decreases our thoughts of a happy film. In Hotel Rwanda, some of the scenes that have this effect is the bit where Paul clambers out of the truck and is petrified to see the amount of bodies, the camera angle there stretches into his perspective and letting us see the countless amount of bodies; they also have dislocated arms and bodily parts and blood in them – the reason for this is to make us realise the horror and fear the reality of genocide. Another part in Hotel Rwanda is when a Hutu extremist climbs into the truck deporting Tutsi's away; they camera angle zooms in close to Paul's wife showing her fear and paralysed to do anything while being threatened by a machete. Although both these film portrayed a incredible sadness to them and a bit of blood, they are rated 12 because it doesn't actually show use anyone in the process of getting killed. Both of the ending is different from one and another. In The Boy in The Striped Pyjamas it ended with despair and hopeless but in Hotel Rwanda it ended with sadness yet hidden there is a spark of hope and happiness. At the beginning of Hotel Rwanda it start with a black screen and a voice of terror speaking, and in The boy in the Striped pyjamas it start with the theme of child's innocence, both films started and ended dramatically different, creating a contrast. In conclusion I think Hotel Rwanda left a more distinctive image with me, as the sadness and hope sticks in my mind especially after they created this effect of hope rising and quickly distinguishing alot of times over a short time. The scenes in Hotel Rwanda that stands out is firstly the scene where he saw the bodies piled across the road and the what's happening outside of the Hotel when they left to go to collect provisions.

Government and International Relations Essay Example | Topics and Well Written Essays - 2250 words

Government and International Relations - Essay Example Economic consequences of these attacks are felt even a decade later. American civilians were now living in great tension as none could predict what catastrophe was going to befall the nation next. The American government had to launch the operation â€Å"global war on terrorism† to curb this vice of merciless terrorism. American government under leadership of President George W. Bush vowed to fight the terrorists irrespective of their geographical location. This war however was supported by other nations such as Britain, France, Australia, and Canada thus, the American army had troops from these nations, and this made it easier during the planning and executed of the attacks towards the enemy nations (Owen & Maurer, 2012). Among many other nations, the American government felt that there was a need to defend human rights of the vulnerable children and women in the Arab nations where mistreatment of such groups was very rampant. In this project, we will try scrutinize all the r easons that provoked the US government to plot the main attack on Afghanistan, the challenges it faced in this endeavor and the strengths that facilitated its conquest. The US plotted the attack taking terrorist mastermind who had been the leader and main organizer of the Al-Qaeda group based in that country. The Taliban government had been ruling with extremist version of Islam throughout the country hence violating countless human rights and propagating a lot of abuse on the children, women, girls, and ethnic Hazaras (Roy-Bhattacharya, 2012). The United States of America had tried to negotiate with the Taliban government to surrender Osama bin Laden for persecution but this yield no fruit. The attack forced the US government to plot the attack and use excessive force so as make sure to attain their goal. They also sort to overthrow the Taliban government since it had failed in its role in providing its citizen with basic needs and commodities such as food, water and

Economies of Scale Essay Example | Topics and Well Written Essays - 2500 words

Economies of Scale - Essay Example This concept is popularly known as 'Economies of Scale'. Many firms in different sectors of the economy are experiencing the economies of scale by virtue of expanding their economic activities to a greater level. The economies of scale may be internal or external. Internal economies of scale are experienced within the same firm while external economies of scale are experienced in the same industry. In this paper the internal economies of scale are discussed in detail in the Section-I. Subsequently disadvantages of the economies of scale for a firm as well as for the consumers of the firms experiencing economies of scale are described in the section-II and III. Finally the implications of the regulatory authorities on the concept of 'minimum efficient scale' has been described in section-IV. If the average cost per unit of input falls per unit increase in the output, then the firm is said to be enjoying the internal economies of scale. This in other words it can be expressed as a percentage change in all inputs leads to a greater percentage change in outputs. Here average total cost (ATC) first decreases because fixed cost such as buildings, equipments and management expenses remains constant and have been utilized to their optimum. The total cost is spread over a greater range of outputs. This increasing returns to scale is achieved till an optimum level after which any increase in the quantity of input, the average total cost(ATC) increases showing the diseconomies of scale. Firms which generally require large capital investments show economies of scale. This internal economies of scale is of five types, such as technical, commercial, managerial, financial and risk bearing economies. The pattern of the economies of scale is shown in the figure- 1. Figure-1: Various types of economies of scale (Source: http://www.bized.co.uk/educators/16-19/economics/firms/presentation/scale_map.htm ) There are various factors as shown in the figure-1 contributes to different economies of scale. Each factor has got significance for reduction in average cost of production thus making the output cheaper. Technical: Technical economies are when improved techniques benefits a firm to increase its production to a large extent. "Businesses with large scale production can use more advanced machinery (or use existing machinery more efficiently). This may include using mass production techniques, which are more efficient form of production" ( tutor2u.net). This technical economies of scale is achieved due to several factors, such as: Indivisibility of Plant:- Due to imperfect divisibility of factors the economies of scale occur and the long-run average cost falls because of this indivisibility of factors (Kaldor & Robinson, cited by Ahuza, 2004). In this case most of the factors are 'lumpy' i.e. they are available in large indivisible units which can therefore yield lower cost of production when they are used to produce a large output. Here example can be given of telecommunication industry where the initial investment in infrastructure is too high. So by increasing a larger clientele base only the fixed cost can be spread over and increasing return to scale may be seen. Likewise another example is radio-dispatching technology used by the police officers. The cost of installing the technology is about the same no

Turkish Airlines Current 4Ps Marketing Policies Essay

Turkish Airlines Current 4Ps Marketing Policies - Essay Example As of today, almost 51% of its shares are owned by the public, whereas, the remaining are retained by the government. Over the years the company has flourished to the extent that, in 2008 it was named as one of the fastest growing European carriers in terms of traffic and seating capacity (Turkish Airlines, 1996-2012). At a time when the global recession caused other European airlines to cut down their operations, Turkish Airlines managed to demonstrate steady growth in terms of its passenger traffic and seating capacity. The company has over 127 carriers in its fleet and flies to over 145 international and 41 local destinations (Turkish Airlines, 1996-2012). Istanbul is primarily considered to be its gateway to various Middle East destinations. The company’s overall business strategy revolves around expansion and development of its operations. As part of recognition for its strategic efforts, it has been labeled as a four-star airline (Skytrax, 1999-2011). The company, theref ore, is now eyeing the five-star segment and is enhancing the quality and service of its carriers in order to enhance customer experience. An essential part of its overall strategy, therefore, is inevitably the marketing strategy. Holistically, the company is aiming at creating greater brand awareness amongst its target market and to position itself differently from competitors in terms of reliability, safety and quality. The company is targeting the attainment of crucial values such as customer safety and quality service as well as providing value for money. Therefore, the focus of this airline is to provide low cost fares with unmatched quality of customer experience. The 4P’s for the company involve the Product (airline service), Price (fares), Promotion and Place (destinations in this case). As far as the product is concerned, the company has targeted its airline service to a wide range of segments. The company’s primary target market is the leisure customers who m ake up a vast chunk of its overall passengers. The secondary market is the corporate segment, comprising of business executives and corporate individuals. Such customers require corporate discounts (that are perhaps endowed to them by their organizations) since they travel is high volumes. Turkish Airlines has kept this trend in mind and has offered quantity discounts in markets where a large number of multinationals are located. There are several MNCs in Europe such as Shell, Delloit, Deutsche Bank etc that have high volume of business travelers. The company derives a major chunk of its revenues from the â€Å"leisure† segment, as opposed to the business segment. According to a research, 54% of the company’s market share is derived by â€Å"leisure† segment, whereas, 32% is derived from â€Å"corporate† segment. A common terminology used in aviation is that of the load factor which is described as the relation between the aircraft’s lift capabilit y to its weight. Turkish Airline’s load factor has declined over the years, from a rate of 71.5% to 71% (Centre for Aviation, 2010). The company is now taking steps to ensure that its load factor increases, especially during the peak summer period. An efficient load factor of approximately 77% is ideally looked upon as a healthy sign since it shows that the weight is being efficiently utilized through passenger traffic. A crucial aspect of Turkish Airline’s marketing policies has been a focus on Turkish tourism, of which Istanbul is a highly

Foreigner's View of the U.S Essay Example | Topics and Well Written Essays - 1250 words

Foreigner's View of the U.S - Essay Example From that time on, America has suffered its share of fortunes and misfortunes. Throughout the years, America has enjoyed the leadership of strong-willed and ambitious presidents who have seen to it that America grows to become politically and economically strong. In America, democracy and upholding of the constitution represent a stringent practice in order to assure America's status as respected and admired by other countries all over the world. This paper discusses the various opinions, both positive and negative, a foreigner would have on the United States’ impact on world developments. Foreigner’s positive views on the United States A foreigner will view the United States as a peace-maker and keeper, judging from the fact that being a superpower it has always tried to stop and contain regional wars and conflicts that have risen between different countries. On many occasions the United States sent peace keepers to the areas around the globe which were ablaze with atr ocious wars. It is important to note that the peace keeping missions America executed have resulted in relative peace between countries, which in turn has transformed into beneficial development of these countries (Watson 89). Particularly, a foreigner from Africa will appreciate the fact that the United States has allocated funds to facilitate the development of the third world countries struggling for better life. The U.S. has helped the third world countries in eradicating the three vices: poverty, disease and ignorance which for many years have been drawing the continent of Africa backwards. The American government gives out loans to the third world countries which are channeled to the economy for the infrastructure building and new jobs creation. The assistance from the United States in most cases is through USAIDs (Brzezinsk et al 164). A foreigner will view the United States’ policy of terrorists negotiation refusal as very instrumental in eradicating impunity and lawl essness. Since this foreigner may originate from a country in which the government does not abide fully by the rule of law, he/she comes to appreciate the policies implemented by the American government. Terrorism has been on the rise since the gunmen have been exploiting the weakness in unstable governments which are not powerful enough to resort to drastic measures against them. A country like the United States which stands firmly against terrorism is greatly appreciated by a foreigner with positive views (Watson 87). The United States has managed to sustain its population of more that 300 million people by producing its own food and at the same time export surplus. This is one of the positive views a foreigner will possess about America. Agricultural production in the United States is an undeniable success; surplus of food is regularly exported to needy countries. A foreigner will view the existence of a stable and democratic government in the United States as an inspiration for the countries with unstable or authoritarian governments around the world which strive to embrace democracy. America is staunchly focused on democracy and rule of law, which is instrumental in fostering good governance. The long history of the United States, particularly the civil war between the northerners and the southerners, helped to shape America as a democratic country (Brzezinsk et al 169). The United Stat

Post 23 Essay Example | Topics and Well Written Essays - 500 words

Post 23 - Essay Example It helps release the tension that is marked by the embarking of a writing process that one is nervous about. Free writing also helps improve formal writing and should be fun because nothing can be held against you. The utility industry is set to get a reprieve after a new regulation that will allow upgrades without having to install anti-pollution equipment as is required by law right now. I would like to acknowledge the fact that Marianne Horinko signed a new regulation that will affect the fall in installation of costly anti-pollution equipment. According to Pianin, the nations dirtiest coal-fired power plants and refineries numbering in thousands shall be able to do so once the new regulation shall be signed next week by the Acting Environmental Protection Agency Administrator. It is vital to note that previously, the industry players have been lobbying the government to waiver the current Clean Air Act enforcement program as they considered it expensive when carrying out upgrades. This point just shows that the people who have invested in this industry are more interested in making profits than actions and measures that would benefit the community. The said program led to the culmination of several state and federal lawsuits against a number of power plants that saw them comply through the installation of hundreds of millions of dollars of anti-pollution equipment. This means that over the years industrial polluters have been allowed to continue running their unmonitored businesses by state officials and congressional democrats who are meant to keep this habit in check. Tamaki et al talks about SUV vandalism in various parts of the United States of America just as Shpritz does in their respective articles. The main theme can be summarized as SUV Vandalism by the radical Earth Liberation Front (ELF). The two articles refer to the underground environmental group ELF that has claimed responsibility over the attacks through

Discussing an artwork Essay Example | Topics and Well Written Essays - 500 words

Discussing an artwork - Essay Example This makes it possible for one to perceive water as a plane that reaches to the canvas’ depth, which Venus seems to be approaching. Venus comes in front towards reality of the onlooker’s edge. The picture is beautiful reflecting a mysterious movement as Venus slithers from a distance while flowers in pink float. The slow descent of the pink flowers reveals that the air around Venus is still and warm. The Aura and Zephyrus, which are the characters floating in the air drift Venus forward using their breath. The sky they are floating in is weightless and motionless, while they lock in an embrace. While Venus is ratifying her inspiration, the characters follow her romance in air free from any kind of restriction. Venus portrays a curve-like pose, while holding her hair in front and using the other hand to cover her breast. Since she is stilting her head, her eyes appear indefinable (Lazzari and Schlesier 6). The â€Å"Birth of Venus† reflects popular culture. Most people in the world today are inclined towards the things the world has to offer as well as the forces influencing it. Thus, the artwork by Botticelli aims at encouraging people to focus on the beautiful aspects of life as well as have hope that ideal things will become apparent in the coming years once they keep hope. In terms of elements, Botticelli employs when composing â€Å"Birth of Venus† include a golden ratio as well as a suggestion of oval configuration. Venus is abnormally large and is situated at the painting’s center. The dimensions of the canvas come from a golden mean. He portrays the importance of Venus by creating an oval composition illusion. With regard to subject matter of the painting, Venus depicts two key aspects. Firstly, she serves as a god in earth who stimulated human beings to engage in physical love. She is also portrayed as a god in heaven who inspires humans to practice

Successful business plan Assignment Example | Topics and Well Written Essays - 1500 words

Successful business plan - Assignment Example They have designed their business to halt the speeding industry of car abandoning and transfer this momentum to speed up their business of recycling the abandoned cars and reselling their spare parts. They have targeted the middle class locals and expats who look around for savings with quality control (Othman, 2010). Zug Al Arbat Customers would be allowed to enjoy quality spare parts as it aims to stand the market for long as the suppliers of spare parts. The story prides itself in processing a trouble free solution for those looking for disposing off their cars and finally producing it to produce useable spare parts at the most reasonable price possible. The market feasibility is really strong and progressive since transportation industry of Saudi Arabia is growing real fast. The management team has five representatives. They all have invested in the business and stand as the shareholders. 2. Company Description Zug Al Arbat is a new name in automobile industry that aims at abando ned vehicle collection and its disposal through performing the entire processing of this activity. The totally worn out vehicles would be crushed for recycling and others with a stand able position would be used for refining their spare parts and fixing to other vehicles (Alaska Department of Administration, 2011). Zug Al Arbat aims at targeting the middle class of the local Saudis and majorly the expats who have been to the foreign land of Kingdom of Saudi Arabia to earn and save. Majority of these expats do not spend lavishly on their lifestyles. They look for quality affordability that can be maintained for a longer time period at relatively lower costs (Saad A.H. Al Gadhi, Rasin K Mufti and Daniel F. Malick, 2002). The unique selling preposition of this business would be quality to the cost conscious category that aims not for luxury but quality with low costs. Through its extensive contacts and market knowledge, the company has an idea that this gap has as yet not been filed pr operly by any company (United states Environment Protection Industry, 2011). The detailed activities that Zug Al Arbat aims to cater starts from abandoned Vehicle’s Transportation to its workshop, where the vehicle would be safely examined and then preceded for Fluid Removal or the removal of any hazardous metals for instance, deposited mercury (Writing Club , 2009) . The totally worn out vehicles would be than preceded for crushing. After that, the vehicle would be shredded and finally the metal would be ready for recycling (Seatlle, 2013). 3. Strategic Development The biggest advantage Zug Al Arbat aims at providing is to reduce the car abandonment ratio. After digging in to the reasons of car abandonment, they aim at targeting those people, for instance, expats who cannot afford to pay back car loans to call Zug Al Arbat helpline and sale the car at a scrap value. Another big advantage that the company can expect to have for itself is a good government support, since vehic le abandoning is a major nuisance issue for the government of Kingdom of Saudi Arabia at an increasing rate (Saad A.H. Al Gadhi, Rasin K Mufti and Daniel F. Malick, 2002). 3.1 Business Constraints: The working feasibility of the company depends upon the some of the following factors effecting the cost and revenue: The price of the scrap metal. Proximity of the metal recycles. The further away the metal recycler is, the higher the cost of transporting the vehicle. During the initial days

How a person would act if they had super powers Essay Example for Free

How a person would act if they had super powers Essay Some people my age dream of having superpowers. Some people read comic books,watch movies, watch television, and wish they could have super powers like flying or becoming invisible. I on the other hand am gifted with both of these powers and use them every day Invisibility and the ability to fly arent just useful in everyday life they are just plain fun. I recieved my powers out of nowhere.One day I was sitting on the couch watching Television, and I fell asleep. I had a weird dream that I had the aability to fly and could become invisible. Well strangely enough when I woke up I was floating in mid air! It took some struggling to get back on my feet because I did not exactly know how to, but when I finally did I went to the bathroom to look in the mirror and see if I could become invisible. In my dream if I concentrated hard enough I could become invisible, well sure enough I became invisible.This was a long time ago and I have just about got both of my powers under my control now. Being able to fly is, needless to say, is very useful. Such as after school when everybody is waiting in the thirty minute line to go home I just fly off home laughing at everyone wasting their gas. It definitely saves me money on gas, and I know I will not wreck because their is no one else who can fly. Also since I am gifted with powers I enjoy helping people out when they are in trouble. It is also a whole lot of fun doing tricks in the sky. Being invisible has a lot of advantages. It first of all helps me out when I am flying so nobody can see me. Also instead of wearing a dumb outfit so nobody knows who I am when I am helping people. The best part of being invisible though would probably not be helping people it would be messing with people and pulling pranks on them because they have no clue who it is. It also helps if you do not like to study so you can sneek into the teachers classroom and get the answers to the quiz or test. Super powers are alot of fun, but also a big responsibility. They help out in life and make everyday things like traveling fun and exciting. Its also really rewarding to help people out when they are in trouble. I do not know how I got my powers, I do not know how long I will have them. I do know one thing though I will be enjoying them.

The Salem Witch Trials in 1692 and the Physick Book of Deliverance Dane Essay Example for Free

The Salem Witch Trials in 1692 and the Physick Book of Deliverance Dane Essay When the word â€Å"witch† comes up in people’s minds, they normally picture an old woman with green skin, warts, a pointy hat, and long fingernails who wears black clothes, flies on a broom, and casts harmful spells on others. However, this stereotype is made up by the imaginations of humanity. It all started when religion conflicts began to rise. This was the clash between Christianity and the old religion. Christian leaders began asserting that witches were devil worshippers and savages. In the year 1233, Pope Gregory IX instituted the Roman Catholic tribunal, known as the Inquisition, in an attempt to suppress heresy. At the request of Pope John XXII in 1320, the church officially declared witchcraft and the old religion of the Pagans as a heretical movement and a hostile threat to Christianity. Witches had now become heretics and the persecution against all Pagans spread like wildfire throughout Europe. Therefore, the persecutions, murders, and the torture of innocent people who are claimed as â€Å"witches† began (â€Å"How Did it Start? †). This history and the idea of witches lead to the Salem Witch Trials in 1692 and Katherine Howe’s motivation to write her novel, The Physick Book of Deliverance Dane, which is based on the Salem Witch Trials. Katherine Howe was born in Huston, Texas and she holds degrees in Art History and Philosophy from Columbia and in American and New England Studies from Boston University. She is a descendant of Elizabeth Proctor, who survived the Salem Witch Trials, and Elizabeth Howe, who did not. She first learned about her ancestors when her aunt was doing some family research. Due to this discovery, Howe became more interested in this specific time period and she began to wonder how life would be like living as a Puritan in the 1600’s. Her book, The Physick Book of Deliverance Dane, which is about the Salem Witch Trials, debuted at #2 on the New York Times bestseller list and has been translated into more than 20 languages. Howe moved to Marblehead from Cambridge in summer of 2005 with her husband and she was scheduled to take her Ph. D. qualifying exams that November. So, while trying to relax from her studies, Howe began to think how vastly the popular account of the witch trials differs from the historical understanding of them. As she was walking in the woods, she began to think: â€Å"What if magical were real, but not in the fairy-tale way that we now imagine it? † (Howe â€Å"Question and Answer†). So, as Howe was trying to imagine what magic would have looked like to the colonists of Salem, she was inspired to write her novel. Howe’s writing style is very attractive to readers. The vocabulary is not very difficult and she writes in a way that keeps the reader wanting to read more. As the reader explores the novel, they can feel the emotions that the characters are feeling and so they are able to relate to them. Also, she writes her flashbacks to the late seventeenth century in the diction that they would have spoken in. This catches the reader’s attention and it shows her dedication and research for this novel. In the 17th century, the church was the cornerstone of life in New England. Most people in Massachusetts were Puritans-colonists who had left England seeking religious tolerance. The Puritan lifestyle was restrained and rigid and it was against the law not to attend church. Since the Puritans were expected to live by this strict moral code, they believed that all sins-from sleeping in church to stealing food-should be punished. They believed that God would punish sinful behavior. When a neighbor would suffer misfortune, such as a sick child or a failed crop, the Puritans saw it as God’s will and did not help. In addition, the Puritans believed that that Devil was as real as God. Everyone was faced with the struggle between the powers of good and evil, but Satan would select the weakest individuals-women, children, and the insane-to carry out his work. Those who followed Satan were considered â€Å"witches†. To the Puritans, witchcraft was one of the greatest crimes a person could commit and it was punishable by death. A strong belief in the Devil, factions among Salem Village families, and rivalry with near by Salem Town combined with a recent small pox epidemic and the threat of attack by warring tribes created a fertile ground for fear and suspicion of witchcraft (â€Å"Salem Witch Trials†). In 1692, children were expected to have under the same strict code as the adults-doing chores, attending church services, and repressing individual differences. Any show of emotion was discouraged and disobedience was severely punished. Children rarely played and so toys and games were scare. While girls had to cook and clean, the boys had to hunt and explore. The children of this time period also had to learn how to read. However, most households owned only the Bible and other religious works (â€Å"Salem Witch Trials†). This was the childhood of Abigail Williams and Elizabeth Parris. Their strict way of life that they had to live was probably the reason why they were interested in Tituba’s, the Parris’ slave, magical stories and fortune telling games. On January 20th, 1692, Reverend Parris’ daughter, Elizabeth, age 9, and niece Abigail Williams, 11, started having â€Å"fits†. Ann Putnam, 11, experienced similar symptoms later on. They screamed, uttered peculiar sounds and contorted themselves into strange positions. Doctor Griggs, who attended the afflicted girls, suggested that they were bewitched. In that time, a dog was believed to be a â€Å"familiar† of the Devil. So, Tituba baked a â€Å"witch cake†, which contained the urine of the afflicted girls, and fed it to the dog. This was considered an old English folk remedy (Linder, â€Å"Salem Witchcraft Trials 1692). In late February of 1692, the afflicted girls were pressured by ministers and townspeople to say who cause their odd behavior. The girls accused Tituba, Sarah Good, a homeless beggar, and Sarah Osborne, an elderly impoverished woman. Arrest warrants for the three women were issued and magistrates John Hawthorne and Jonathan Corwin examined them for â€Å"witch teats†. Osborne and Good claimed their innocence, but Tituba confessed, â€Å"the Devil came to me and bid me to serve him† (Blumberg, â€Å"A Brief History†). She described elaborate images of black dogs, red cats, yellow birds and a â€Å"black man† who wanted her to sign his book. She admitted to signing the book and said that there were several other witches looking to destroy the Puritans. All three of them were put into jail. Soon, the group of afflicted girls began to accuse many people such as Martha Cory, Rebecca Nurse, Dorcas Good, Elizabeth Proctor, Sarah Cloyce, etc. Subsequently, prisons were filled with more than one hundred fifty men and women from towns surrounding Salem. On May 27th, 1692, Governor William Phipps ordered the establishment of the Special Court of Oyer (to hear) and Terminer (to decide) to hear the cases of witchcraft. Bridget Bishop, an older woman who was known for her gossipy habits and promiscuity, was the first case. On June 10th, she was the first person to be hanged on Gallows Hill. As the trials went on, five people were sentenced and hanged in July, five more in August and eight on September. On October 29th, 1692, Governor Phipps released many accused witches and dissolved the court of Oyer and Terminer. He eventually pardoned all the people who were in prison on witchcraft charge (Blumberg, â€Å"A Brief History†). Therefore, the Salem Witch Trials of 1692 was ended. Due to this event, nineteen innocent men and women were hanged for witchcraft, Giles Corey was pressed to death under heavy rocks for refusing to stand trial, and four other died in jail as they awaited trial (â€Å"Salem Witch Trials†). After the trials were over, many people, such as Ann Putnam, felt guilty and wrong for taking away the lives of over twenty innocent people. In 1697, the General Court ordered a day of fasting and soul –searching for the tragedy that happened five years ago. In 1702, the court declared that the trials were unlawful. Finally, in 1711, the colony passed a bill restoring the rights and good names of those accused during the trials and 600 pounds were granted in restitution to their heirs. It was not until 1957 that Massachusetts formally apologized for what had happened in 1692 (Blumberg, â€Å"A Brief History†). On the 300th anniversary of the Salem Witch Trials, a witchcraft memorial designed by James Culter was dedicated in Salem. However, the problem of witchcraft still remains today. On March 15th, 2012, there was a conviction of a London couple for a death of a fifteen year-old boy whom they violently abused because they believed him to be a witch. This is not the first time that this has happened in the U. K. Scotland Yard told BBC that they have investigated over eighty-eight faith based child abuse in the last decade. UNICEF reported that in 2010, twenty thousand children were accused of witchcraft were living on the streets in the capital city of Kinshasa. In addition, the Nation Crime Bureau in India states that over 2,500 women have been killed for being suspected for being suspected of practicing witchcraft (Rojas, Witchcraft-Related Violence†). Violence against people accused of being witches is a growing problem in the U.K. , India, and Africa. The Physick Book of Deliverance Dane follows Connie Goodwin’s adventure in trying to unravel the truth about the past. Also in her novel, Howe also allows the reader to explore the life of Deliverance Dane, who is included in the Salem Witch Trials in the story. In the novel, Deliverance Dane, a mother who makes tinctures for the sick, is accused of being a witch. Although she posses magical powers, she does not use them for evil. During the time that she is accused, many other women and men are accused along with her. The truth is that â€Å"the people accused in Salem were just regular, everyday people† (Howe 141). No matter how they try to clear their names, the â€Å"witches† are all sent to prison. In prison, their feet are clamped with â€Å"a heavy iron cuff, attached with a short length of nautical-grade chain† (295). Deliverance Dane, Sarah Good, Sarah Osborne, and Rebecca Nurse are some of the women that are accused and hanged on Gallows Hill in the novel. Even though this book is fiction, due to Deliverance’s magical powers, the novel contains many people who were convicted during the Salem Witch Trials and their deaths. Deliverance Dane, who was really in the Salem Witch Trials, does not have a lot of information about her, except for the fact that she had a husband named, Nathaniel, and that she survived the trials. Because no one knows Deliverance’s story during the Salem Witch Trials, Howe uses the lack of information to create a story for Dane, which is portrayed in the novel. Because people are so fixed on the idea that witches are not real, Howe shows a surprising twist in her book by giving Deliverance magical powers. Even though the colonists claimed that the accused were witches, there is no exact proof of witchcraft. But, maybe the accused did have magical powers, which could explain the weird fits that the girls wee experiencing. This makes the reader question whether magic truly exists or not. The Salem Witch Trials is not very well known by the people of our nation. So, with the help of this novel, more and more people can be informed about this tragic incident that took place in 1692. Also, this novel shows that witches are not how people in our society imagine them. This books shows to the people that witches are not harmful to the human race and that people should not be wrongly accused for such a ridiculous stereotype. As the critiques of this book are read and compared, they are very mixed reviews. Some readers love the book from the beginning to the end and some people have problems with the way Howe wrote her plot and her characters. Laura Bliss from the Library Journal wrote, â€Å"This enjoyable novel is too slow-paced to be considered a thriller, but its a solid selection that may appeal to readers who enjoyed recent novels about Salems witches. † Although Bliss thought that the book could have gone a little bit faster, overall, she recommends that the book will be a good read. Unlike the Library Journal, Publisher’s Weekly states that â€Å"her [Howe] voice is pleasing, her pacing and emphasis good and her diction clear†. However, they also say in their review that â€Å"the characters are thin and the plot is predictable†. According to Publisher Weekly, Howe’s plot in her novel is too original and not exciting. So, because the plot is too easy to guess, it does not leave suspense for the reader, which causes them to get bored when reading the book. They also said that the characters are not built very convincing either. The characters in her novel seem to be missing uniqueness and they lack personality. Even though Howe has received some complains about The Physick Book of Deliverance Dane, she has been praised as well for her extensive research that she had to do to write it (â€Å"Editorial Reviews†). For her first debut novel, Howe has done an extraordinary job of bringing the Salem Witch Trials of 1692 back to life. Even though Katherine Howe did not directly experience the Salem Witch Trials, the life of her ancestor, Elizabeth Howe, was taken away because of this event. This gave her the inspiration and maybe some responsibility to let the world know about this event. These trials went on with solely by accusation and without the use of actual evidence of witchcraft. The lives of many innocent people were taken away, which leaves people wondering, â€Å"Why did this ever happen? † This answer to this question will always be a mystery because there could have been many reasons why the colonists reacted like the way they did. Whatever the reason may be, the lives of the people that were taken away will always be in remembrance.

Ethics of Sex in Advertising

Ethics of Sex in Advertising ABSTRACT The purpose of this paper is to discuss whether or not it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells and if so, when and where is it being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. It is important because it not only focuses on the use of sexual appeals in advertising, but also how ethical it is to do so. The study found that sexual appeals are used often in advertising. Sex does catch peoples attention in advertisements, but usually without much brand recognition. Women have been the primary focus in sexual advertising in the past and present, but men are starting to be used more often as the sex object in advertisements. Ethics plays a definite role. There is no clear view of what is ethical and what is unethical when it comes to advertising, but with careful consideration and planning, it is possible for advertisers to find a common ground and use sexual appeals without offending people in the process. INTRODUCTION As stated by Richmond and Hartman (1982), Every media consumer is alert to sex in advertising. Its pervasive use and misuse are constantly before us, and typically elicit strong criticism (p.53). As one can see, the use of sex in advertising has been happening for several decades and the reason for it? It works. Advertisements that are sexy in nature tend to be remembered more often than advertisements that are not. The question to ask, though, is how ethical is it to use sexual appeals in advertisements? This research paper will discuss whether or not sex sells, when and where sexual appeals are used in advertising, who is the primary focus in the ads, and the ethical dilemma of using sexual appeals in advertising. This study is important to its readers because it not only focuses on the use of sexual appeals in advertising but it also looks at how ethical it is to do so. Advertising draws people in and coaxes them into buying things based on how the ads make them feel. It is not always fair to assume that everyone knows what the advertisers are doing. DOES SEX SELL? Does sex sell? Actually, sex does not sell, but sexiness does (Cebrzynski, 2000, p. 14). Using sex appeals in advertising is a good way to target certain market segments but not all. What is identified as sexual appeals in advertising? Where and when should sex be used in advertising? Does the use of sexual appeals lead to an advantage for brand remembrance? These questions will be the next topics of discussion for this paper. The use of sexual appeals in advertising has been happening for decades. Sex is everywhere. There are several different distinctions as to what is being categorized as sex appeal. A study conducted by Ramirez and Reichert (2000) revealed four characteristics of sexy ads: (1) physical features of models, (2) behavior/movement, (3) intimacy between models, and (4) contextual features such as camera effects (p.267). Ramirez and Reichert (2000) sought to find what people consider sexy in advertising. The most common referent was physical features (66%), followed by a models movements and verbal and nonverbal communication (39%), contextual features (26%), and proxemics (15%) (p.269). They made an important note that what people referred to as sexy differed gender to gender. The study showed that females responded more to context than males did at 35% to 20%. It also showed that 28% of the females responded to proxemics or references to physical distance or relative interaction between models compared to 6% of the males (p.269). WHEN AND WHERE SHOULD SEX BE USED IN ADVERTISING? This section will discuss the usefulness of sexual appeals in advertising, but not from the ethical stand point. Sexual appeals only work in some advertisements. Many studies have been conducted regarding this subject. Jones, Stanaland, and Gelb (1998) conducted an experiment to see how men and women responded to beefcake and cheesecake ads. A beefcake ad is an ad that has a sexy male model as the center of the ad. A cheesecake ad is an ad that has a sexy female model as the center of the ad. The study found that women had higher recognition scores for the ad showing a nonsexy male model than for the beefcake ad, and men had higher recall scores for the ad showing a nonsexy female than for the cheesecake ad. The study also found that women had lower recognition scores than men for the beefcake ad, and women viewing the cheesecake ad had higher recognition scores than women viewing the beefcake ad. Also, men had lower recall than women for the cheesecake ad. They concluded their study with the statement, The nonsexy ads seemed to do the most good with the least harm (p.36). It is important to evaluate the audience who will be viewing the ads before invoking a sexual appeal into the ad. A recent study conducted by Whipple and McManamon (2002) found that there is not an industry-wide conspiracy that advertisers use men as voiceovers in ads. Rather, individual advertisers and agencies make decisions about specific products and ad executions. For instance, a spokesperson and an announcers sex can affect advertising evaluations for a gender-specific product but not for non- gender imaged products (p.87). Advertising research reveals that sexual appeals are attention getting, arousing, affect inducing, and memorable (Reichert, Heckler, and Jackson, 2001, p. 14). But, although studies have demonstrated that sexual appeals attract attention to the ad, they do so typically without a corresponding advantage for brand information processing. Although using sexual appeals in brand advertisements has not proven to be as effective as needed, using them in social marketing may be beneficial. From a social marketing perspective, sexual appeals may be beneficial for the simple reason that they are attention-getting and potentially motivating desirable message characteristics in a saturated media environment (Reichert, Heckler, and Jackson, 2001, p. 18). The use of overt sexual appeals in print advertising has increased considerably in contemporary advertising practice. According to an article by Henthorne and LaTour (1994), today it is common for a reader of any age to pick up a general-interest consumer magazine and find an advertisement featuring provocatively posed and attired models for many consumer products (p.82). During the past decade, the use of sexual appeals in print advertisement has become commonplace. Among the most memorable companies, which base their advertisement on sexual appeals, is Calvin Klein. Their ads usually feature a nude couple in a somewhat provocative position. Also, many of the print advertisements for Calvin Klein jeans are just as suggestive and memorable (p.82). Ads of this type are designed to elicit what the originators hope is a vicarious experience of sensuality (Henthorne and LaTour, 1994, p. 82). In the 2000s, the use of sexual appeal in advertising continues to be a very controversial topic. A 1994 study done by Henthorne and LaTour revealed that an ad which contains a strong overt sexual appeal results in a significantly less favorable attitude toward the ad, attitude toward the brand, and purchase intention than an ad that contains little or no sexual appeal (p.90). For example, a very controversial AXE subway ad in Mexico has an arrow pointing up the shiny miniskirt of a woman driving a convertible sports car. Another ad shows a man with his arm around a woman with the arrow pointing down the front of her low-cut shirt. Next to the arrows is the statement: To get what you want (Ordonez, 2003, p.48). In this case, strong overt sexual appeal is being used in order to place brand remembrance on AXE. As a result, the brand also has been labeled as a company which is involved in strong overt sexual advertising (Ordonez, 2003, p.48). Although the use of highly sexual print ads is viewed more negatively, the attitude of women is significantly more negative than that of their male counterpart. As the morals and ethics of society change over time, what is considered appropriate and acceptable by society must also change. Therefore it is necessary to re-evaluate the assumptions on which strategic decisions are based when it comes to print advertising. Advertisers need to look at potential social issues and consequences at stake when considering an advertisement based on sexual appeal. Ethical issues involving sexual appeal in commercials are more controversial than those involving print advertising due to the high number of viewers that see commercials. Sexual appeals in commercials have many types and consist of a variety of elements. They often involve visual elements such as attractive models, and they may portray varying degrees of nudity and suggestiveness. Although commercials often use visual elements for sexuality, appeals may also include verbal elements and music. A study conducted by Severn, Belch, and Belch (1990) found that the use of sexual advertising appeals detracts from the receivers processing of message content. The use of sexual appeals in the study seemed to detract from the processing and retention of message arguments. However, it did appear that the recipients would focus their attention more on the execution elements of ads using this type of appeal (p.21). With the use of sexual appeals in commercials being both controversial and product ive in remembering a product, there is a fine line that advertisers should follow to keep the controversy to a minimum. According to Gould (1994), advertisers can attempt to accommodate the seemingly conflicting concerns of the public by following four guidelines: (1) targeting commercials as carefully as possible to avoid unnecessary conflict and to minimize the viewing of sexual appeals by people who might be disconcerted by them, (2) heightening their own awareness of the impact of their sexual appeals on the public at large as well as on their target market, (3) testing the effects of their commercials, not only on their target, but also on other members of the public who might see their commercials, and (4) considering the effects of their commercials in prompting individuals, whether in their target or not, to take actions that have negative consequences (p.78). Regardless of the guidelines, it is difficult for both managerial and governmental policy makers to know how to appr oach this sensitive ethical dilemma because of the variety of ethical and moral standards of todays public. In any market, advertising and promotions are partly an educated guessing game. You are bound to have unexpected hits and disappointing flops. At home or abroad, the old saying almost always proves true: It pays to advertise (Zhan, 1999, p.83). ARE WOMEN THE PRIMARY FOCUS? For years, many have believed that women are the primary focus of sex appeals used in advertising. This is not necessarily correct. Women seem to be the target most recognized in sexual appeals, but men have been targeted more recently. Women have often been the targets of sexual advertising because it seems to work in many cases. Sex is a powerful and easy method of getting male attention and making a product desirable. In advertising, it is easy to get a mans attention by using womens bodies and associating getting the women if he buys the product (Taflinger, 1996, p.8). The most well known target of women as sexual appeals has been in beer commercials and advertisements. Usually the ads go something like this: a beautiful woman is sitting at a bar and a man comes up and she does not notice him at all. Then he orders a certain kind of beer and all of the sudden, he is desirable to this woman. They then get caught up in the moment and ultimately the man gets this woman (because of the beer). Another example of the man getting the hot woman because of a particular product that supposedly makes the man more desirable to the women is the AXE commercial. AXE is a body spray for men. In the commercial, the men who use AXE get beautiful women. In fact, AXE is so effective that if in any way you come in contact with this body spray, you will be instantly wanted. The commercial features an old man getting a young, hot woman because of the AXE Effect (2004). Women are used over and over again in advertising as sex appeals. But, some do not realize that these advertisements are often targeted at women as well. Victorias Secret is a good example of this. They want women to think that if they buy Victorias Secret products, they could be like the beautiful, sexy models on their commercials. Obviously these bra and panties are not going to look this good on just anyone. But, at first glance, a woman might think, Wow, she looks awesome; I should get that outfit so I can look that good too. Women are not the only focus in sexual appeal advertising. Men play a large role as well. According to Taflinger (1996), It is rare for advertising to use sex as an appeal for women. Women are often less interested in the sex act itself for its own sake. They are interested in sex for what it can mean in the future. They may enjoy it as much as men, but for them it has far greater significance. Advertising cannot take advantage of a womans instinctive sexual desire because advertisings job is not to build for the future-it is to sell a product now (p.6). Here, Taflinger tries to explain that women are not interested in sexual appeals on television. They are interested in sex for their future. Although this seems to be correct in some instances, it is questionable when thinking about all of the ads that target men as the sex selling object. Some recent ads that target men as sex objects and sexual appeals are Abercrombie Fitch and Calvin Klein. Abercrombie Fitch is notorious for using men as sexual objects in their advertising. Many times, it is a large group of men standing around half naked if not completely nude. Although this company is a clothing company, they mainly advertise using naked pictures of their models. This does not make much sense except to assume they are trying to sell sex. Sex does sell for Abercrombie. But is it to women? Many questions have been asked about the nature of Abercrombies advertisements. Some speculation has brought up the question: who are they trying to target with these advertisements? Men are used over and over again in advertising, although it is generally targeted at the younger market. It is targeted at not only women but men also. This generation of women is becoming more open to sexual advertisements and is more apt to be enticed by them. According to a study conducted by Morrison and Sherman (1972), when looking at nudity and sexual arousal together, the majority of the women who rated ads high in nudity also reported being sexually aroused by the ads. This is contrary to traditional views that women are not as sexually aroused by nudity as men are (p.19). THE ROLE OF ETHICS Abercrombie, Express, Sony, Calvin Klein: all big companies with big brands who promote to the public in a big way; therefore, they rely heavily on agency expertise to help them do so. Likewise, in the ethical paradigm that is marketing through sex to the public, who should be accountable for the way in which the campaign is conducted? Clearly, agencies shoulder the majority of the responsibility for the campaigns they deliver. Ensuring compliance with regulatory guidelines often falls to the agency and although the client does hold the ultimate responsibility, they will often follow the agencys lead. As a result, a true partnership needs to be developed in order to ensure a sustainable relationship based on trust and transparency. This is necessary to get the success that is sought after (Gould, 1994, p.76). How can agencies and their clients establish this desired state of partnership? By seeing what the goal is-sexual appealing, successful campaigns that send sales through the roof and still makes sure negative publicity stays away from the brand. A helpful path that leads agencies along the route to creating effective and responsible advertising entails five key elements: the brief, time pressures, competition, measures of success, and commercial pressures. The brief is important because a good brief lays the foundation for a good campaign. Second, sufficient time creates the conditions necessary to create a great idea. Third, do what is right for the brand and the target audience regardless of the competition. Fourth, evaluate your measures of success qualitatively as well as quantitatively. Last, respect the relevant codes of practice and do not let commercial pressure affect your campaign. Thoroughly implementing these key elements will help agencies and companies launch a successful campaign. The measure of a great agency is its ability to help the promoter navigate that path and counter balance the pressures it brings (Gould, 1994). Working in partnership with the promoter, the agency can embrace the responsibilities it holds and have fun, while keeping the public safe, warm, and fully protected. While ethics and the role which it plays in advertising continue to generate a great deal of attention, the role of the educator has become an important factor for advertising. Social changes in the U.S. have further complicated the situation and raised the need for attention to ethical advertising. The use of sex and sexual appeal in advertising is at an all time high (Ramirez and Reichert, 2000, p.267). With this being said, professional educators play a big role in keeping this trend ethical and sexy at the same time. Educators need to firmly imply the positives of ethical advertising and behavior compared to possible downfalls of unethical advertising. Simply put, the philosophy has been that all advertisers must fish in the same pond and when the waters are muddied by unethical advertising, everyone catches less fish. This is a very true philosophical statement that educators can preach to their students. The result has been to exhort ethical behavior because it is good business . A further reason for educators to preach ethical standards has been the clear understanding that such activity can often be used to head off governmental regulation which the industry always feels would be impossibly restrictive (Fraedrich and Ferrell, 1992). As one may know, the foundations and fundamentals of students are what they will rely on when in the workplace; therefore, good fundamentals and practices are a key component for ensuring ethical behaviors during stressful situations. In short, the role in the development of advertising ethics lies in a proper emphasis of advertising as an institution to assist the students in proper and ethical behavior in the advertising industry. Advertising will continue to have a weak public image until the field of practice is built on a more professional base. With educators encouraging thoughtful attention to problematic aspects of advertising, students will be better mindful of ethical questions and situations. As a result, the students will attain their goal of a Professional Advertising Education. To understand more fully the positive and negative effects and ethical dilemmas arising from the use of sexual appeals in advertising, one must consider the fundamental concepts contained in normative ethical theories of moral philosophy (Gould, 1994, p.78). Normative ethical theories can either be classified as teleological or deontological. Teleological philosophies are defined as philosophies concerned with the moral worth of an individual behavior (Fraedrich Ferrell, 1992). Teleological philosophies maintain that the individual should examine and determine the probable consequences of alternative actions and behaviors in a specific situation (Henthome LaTour, 1994, p.82). Deontological philosophies focus on specific actions or behaviors of the individual without regard to the consequences of the actions. Thus, deontology opposes the principal tenet of teleology (Fraedrich Ferrell, 1992). Deontology supports the theory that the rightness or wrongness of actions should be judged by the actions themselves instead of the outcomes. It is not realistic to believe that individuals make ethical decisions strictly on the basis of either teleology or deontology. Individuals do not use clearly defined concepts of ethical philosophies in making specific ethical evaluations but a mixing of theses philosophies are used. With this being known, the expectations of a print ad displaying strong sexual appeal should yield a significantly less favorable attitude toward the ad, the brand, and purchase intention than an ad containing only mild sexual appeal. This expectation is supported by a study conducted by Henthorne and LaTour (1994). It was clear in the study that undesirable reactions and consequences might result from the use of strong overt sexual appeals (p.88). Although risky, sexual appeal is often a creative way to capture the consumers attention. The point at which sexual appeal may be viewed as unethical and counter productive is what advertisers are concerned with. Sex objectification is very much in the eyes of the beholder and, therefore, leaves the object of effective advertising very challenging. As a result, there is no simple solution when it comes to the use of sexual appeal in advertising. The best advice is for advertisers to recognize the ethical complexity of sexual appeal in adve rtising and incorporate that understanding in their strategic thought. Henthorne and LaTour, (1994) state As the ethical considerations of society change over time, what is considered appropriate and acceptable in advertising must also change (p.88). So, it is imperative to continually re-evaluate what society would consider acceptable and consider the full level of consequences of their actions before considering what they perceive as ethically acceptable. SUMMARY AND CONCLUSION The study discussed whether it is ethical to use sexual appeals in advertising. The study also examines (1) if sex actually sells, when and where it is being used in advertising, (2) the use of men and women in ads of a sexual nature, and (3) the role that ethics plays in the use of sexual appeals in advertising. This study is important because it not only focuses on the use of sexual appeals in advertising, but it also looks at how ethical it is to do so. Advertisers try to appeal to peoples emotions and coerce them into buying things they really do not need. The following conclusions were drawn from this research: Q. Sex sells sometimes. After evaluating the characteristics used in ads as sexy, the main characteristic identified was physical features. Sex appeal does not always lead to brand remembrance, but rather using sexual appeals in social marketing, like condom ads, will prove to be a better fit and will work better to send a message. Sex is used everywhere in advertising including print ads, commercials, and on the Internet. Sexual advertisements are mainly targeted at younger groups that have a different, more open view of sex. R. Answering the question: Are women the primary focus in sexual appeals? Yes, they are. With the growing open mindedness to sex that the younger females in America are experiencing, men have been targeted more and more. Abercrombie and Fitch uses male models as sex objects in almost every ad. They are even known for targeting the homosexual market. The use of men in advertising is growing and will be highly used in the future. The role that ethics plays in using sexual appeals in advertising is that there is a fine line between what people think is acceptable and what they think is unacceptable. The main thing to consider is what is the product or service that is being sold and who is the targeted consumer. For example, it would be unethical to put sexual appealing commercials on Nickelodeon. REFERENCES Abercrombie Fitch Advertisement (n.d.). Retrieved March 16, 2004, from Abercrombie Fitch Website: www.abercrombie.com. AXE Nun (2004). Collections: AXE Effect. Cebrzynski, G. (2000, March 13). Sex or sexy? The difference is that one sells, and the other doesnt. [Electronic version]. Nations Restaurant News, 34, 11, 14. Fraedrich, J. Ferrell, O. C. (1992). Cognitive consistency of marketing managers in ethical situations. [Electronic version]. Journal of the Academy of Marketing Science, 20, 245-252. Jones, M., Stanaland, A., Gelb, B. (1998). Beefcake and cheesecake: Insights for advertisers. [Electronic version]. Journal of Advertising, 27(2), 33-51. Gould, S. (1994 September). Sexuality and ethics in advertising: A research agenda and policy guideline perspective. [Electronic version]. Journal of Advertising, 23(3), 73-81. La Tour, M. Henthorne, T.(1994, September). Ethical judgments of sexual appeals in print advertising. [Electronic version]. Journal of Advertising, 23(3), 87-91. Morrison, B. Sherman, R. (1972, April). Who responds to sex in adverting? [Electronic version]. Journal of Advertising, 12(2), 15-19. On Board the Porpoise. (1996). Retrieved April 5, 2004, from Commercial Closet Website, http://www.commercialcloset.org Ordonez, I. (2003, September). Peddling sex: Taut and trim flesh hits billboards as advertisers aim low. [Electronic Version]. Business Mexico, 13(9), 48. Ramirez, A. Reichert, T. (2000). Defining sexually oriented appeals in advertising: A grounded theory investigation. [Electronic version]. Advances in Consumer Research, 27, 269-273. Reichert, T., Heckler, S., Jackson, S. (2001, Spring). The effects of sexual social marketing appeals on cognitive processing and persuasion. [Electronic version]. Journal of Advertising, 30(1), 13-28. Richmond, D. Hartman, T. (1982). Sex appeal in advertising. [Electronic version]. Journal of Advertising, 22(5), 53-61. Severn, J., Belch, G., Belch, M. (1990). The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness. [Electronic version]. Journal of Advertising, 19(1), 14-22. Taflinger, R. (May 28, 1996). You and Me, Babe: Sex and Advertising. Retrieved March 16, 2004, from http://www.wsu.ede:80801-taflinger/sex.html. Treise, D. Weigold, M. (1994 September). Ethics in advertising: Ideological correlates of consumer perceptions. [Electronic version] Journal of Advertising, 23(3), 59-70. Victorias Secret Advertisement (2003). Retrieved March 16, 2004, from http://www.gtslade.com/vs/vs3.html Whipple, T. McManamon, M. . (2002, Summer). Implications of using male and female voices in commercials: An exploratory study. [Electronic version]. Journal of Advertising, 31(2), 79-91. Wise, G., King, A., Merenski, P. (1974, August). Reactions to sexy ads vary with age. [Electronic version]. Journal of Adverting, 14(4), 11-16. Zhan, S. (1999, March). When a picture is worth a thousand words. [Electronic version]. World Trade, 12(3), 82-83.

Engaging Modernity 101 :: Essays Papers

Engaging Modernity 101 Let’s start at the very beginning, which is a very good place to start, which for Eliot is his end and for Ashbery is his fading, for Jameson the end began when he wouldn’t stop pontificating on being, for Harvey the beginning and the end circulate around his architectural trends and socio-economic theories that keep him grounded but far from living. Joke—Three men (yes, no women) walk into a bar. The first man calls himself DJ T.S.; he spins at local, Wednesday night religious gatherings. You might know some of his rhythmic trance beats, one’s called â€Å"The Four Qs,† real modern, yah know? He gets real philosophical, â€Å"If all time is eternally present, yo! All time is unredeemable, yo! yo! daddy!† or how about the line, â€Å"human kind Cannot bear very much reality, so let’s MOVE IT ON!† He’s really known for that last one. DJ T.S. sits at the counter, checking out the lÄ dies, asks for a whiskey. A second man walks into the bar, named Singular J. He wears all black, and his t-shirt reads, â€Å"Ontologize This!† Nobody knows who he is; he just sits by himself for a while, writes in a little journal, and orders a â€Å"highly commercialized and overpriced† Guinness. The bartender, named Benjamin, says that Singular J. has an aura about him that seems contrived. The inevitable third man gallivants into the bar, orders a Cosmopolitan, doesn’t give his name, says he’s a doctor who tries to cure that pestering Condition of Postmodernity. After a few Cosmos, this doctor pulls out his Power Point presentation and tries to illustrate the modern and the postmodern with graphs and charts. DJ T.S. is thoroughly bored and wants to groove on some of his own brilliant tunes. He begins to rap over the doctor’s clinical jargon, â€Å"WhÄ ­sper of runňing streams, and winter light-ning. The wild thyme ta-time unseen and the wild straw-ber-ry, The laughter in the garden, echohohoed ecstasy Not lost, but Requiring, poinTing to the Agony of death and birth.† The ladies swoon; he pirouettes out the door. Now, Singular J. is left with the doc. Since the DJ is gone, they can really get down to business. Time is money. Let’s talk fast, the publishers are waiting. Singular J. complains about the doc’s Power Point. He unplugs the computer and tells him that â€Å"we very much [need] to continue the project of an ontology of the present, while abandoning the sterile attempts to reinvent a discourse of modernity.

Racism in Cullens Incident and Soyinkas Telephone Conversation Essay

Racism in Cullen's Incident and Soyinka's Telephone Conversation The poem "Incident," by Countee Cullen, deals with the effect racism has on a young black child vacationing in Baltimore. The child is mistreated by a white child and disturbed in his innocence so much that after spending seven months in Baltimore, this is all he remembers. A different poem, "Telephone Conversation, " by Wole Soyinka, also deals with this issue, but from a different perspective. In this poem a man is trying to rent an apartment but the owner of the complex doesn’t want him to move in because he is African. She asks him "How dark? Are you light / Or very dark?. " Each black person in their respective poems deals with the prejudice in the best way they know how. The way they handle it shines a light on the strength and wisdom gained, while casting a negative light on the ignorance broadcast from the racist people. In America at the time "Incident" takes place, people were very much againstthe black population. This was also the case in England where "Telephone Conversation takes place, only not as much so. The white child in Incident has obviously been taught to hate or look down on this race of people. He will probably grow up to be as closed-minded and ignorant as the woman in "Telephone Conversation." It is probable that the woman in "Telephone Conversation" was taught this from her youth as well, although the poem doesn t specify this. It is also possible that it is a decision she made on her own. She is older, however, and should know better. The black man in ... ...e and identity insulted is a horrible thing, but to be able to stand strong inside yourself and know who you are is true strength and displays a sense of true wisdom. Though the young boy in "Incident" couldn't realize this at his young age, it can be assumed that he eventually did and became confident enough to write about it. These two poems show a chronology of strength and wisdom gained from the black child through the black man, and also a chronology of ignorance and racism gained from the white child through the white woman. These poems fit together greatly and each intends to send the same message, only from different perspectives. A great message about strength in one's own identity can be gained from reading each individually, but if you read them together you can really see the importance of the message intended. Racism in Cullen's Incident and Soyinka's Telephone Conversation Essay Racism in Cullen's Incident and Soyinka's Telephone Conversation The poem "Incident," by Countee Cullen, deals with the effect racism has on a young black child vacationing in Baltimore. The child is mistreated by a white child and disturbed in his innocence so much that after spending seven months in Baltimore, this is all he remembers. A different poem, "Telephone Conversation, " by Wole Soyinka, also deals with this issue, but from a different perspective. In this poem a man is trying to rent an apartment but the owner of the complex doesn’t want him to move in because he is African. She asks him "How dark? Are you light / Or very dark?. " Each black person in their respective poems deals with the prejudice in the best way they know how. The way they handle it shines a light on the strength and wisdom gained, while casting a negative light on the ignorance broadcast from the racist people. In America at the time "Incident" takes place, people were very much againstthe black population. This was also the case in England where "Telephone Conversation takes place, only not as much so. The white child in Incident has obviously been taught to hate or look down on this race of people. He will probably grow up to be as closed-minded and ignorant as the woman in "Telephone Conversation." It is probable that the woman in "Telephone Conversation" was taught this from her youth as well, although the poem doesn t specify this. It is also possible that it is a decision she made on her own. She is older, however, and should know better. The black man in ... ...e and identity insulted is a horrible thing, but to be able to stand strong inside yourself and know who you are is true strength and displays a sense of true wisdom. Though the young boy in "Incident" couldn't realize this at his young age, it can be assumed that he eventually did and became confident enough to write about it. These two poems show a chronology of strength and wisdom gained from the black child through the black man, and also a chronology of ignorance and racism gained from the white child through the white woman. These poems fit together greatly and each intends to send the same message, only from different perspectives. A great message about strength in one's own identity can be gained from reading each individually, but if you read them together you can really see the importance of the message intended.

Ritz Carlton Background :: essays research papers

The Ritz-Carlton Hotel Company has achieved so much fame in their marketplace that they have attained what is referred to as â€Å"The Ritz Mystique.† Among the grand hotels of the world, The Ritz-Carlton hotels and resorts are famous for luxury, spectacular surroundings and legendary service. They have gained this title with dedication and award-winning hotels that reflect the 100 years of tradition that stand behind them. Discovering the fascinating history of Ritz-Carlton hotels, illustrates their commitment on relentless training to improve their quality in service and their strategy. Ritz-Carlton has achieved a Gold Standard of value and philosophy by which they operate. The Ritz-Carlton Hotel Company, L.L.C. originates with the 1983 purchase of The Ritz-Carlton, Boston by William B. Johnson, and the purchase of rights to The Ritz-Carlton name. The standards of service, dining and facilities of this Boston landmark serve as a benchmark for all Ritz-Carlton hotels and resorts worldwide. In 1927, Edward N. Wyner, a local Boston real estate developer, was asked to build a world-class hotel. Wyner agreed because he knew The Ritz-Carlton name would secure immediate success. He received permission from The Ritz-Carlton Investing Company and the Paris Ritz for use of the name and set out to create luxury in the heart of Boston. Edward Wyner died in 1961. However, the Ritz legacy endured with Charles Ritz, son of Cesar Ritz, who was an active board member of The Ritz-Carlton until his death in 1977. In 1983, Blakely sold the hotel and the rights to The Ritz-Carlton name to William B. Johnson, who established The Ritz-Carlton Hotel Company. The company has grown a collection of the finest hotels around the world since. Several of these hotels are historic landmarks, following a commitment of The Ritz-Carlton Hotel Company to preserving architecturally important buildings. One of these examples is The Ritz-Carlton, Huntington Hotel & Spa. As a famous Pasadena landmark for nearly 100 years, the Huntington Hotel went through many owners and stages to get where they are today. The hotel was finished with its final rebuilding and renovating stages and reopened as The Ritz-Carlton, Huntington Hotel in March 1991. Originally the hotel was constructed in 1906 and opened in February 1907 as the Hotel Wentworth. Financial problems and a disappointing first season forced the Hotel Wentworth to go out of business. Railroad tycoon and art collector Henry Huntington purchased the Hotel Wentworth in 1911, renaming it the Huntington Hotel.